A foundation called The Year Book was launched to empower the youth in township schools through creative and marketing skills, our great team offered PR services such as media relations, media interviews and bookings as well as media briefs and content focused strategies.
or Telescope, we assisted our client with a public relations campaign. The project was designed to create awareness around township schools, they need uplifting in terms of resources, infrastructure, inequality and poor learning conditions in Soweto. The client was interviewed on Power FM and. The interview detailed the plight and bad conditions of township schools with lack of opportunities in comparison to the so called “Model C“ and other private schools.
Part of his goal was to bridge the gap between races by creating a DIY Year Book which aimed at integrating all racial groups to minimise the divide. In addition, the book empowers young people to take on careers such journalism, photography, videography and other professions. This comes with a programme which Cindi refers to as Content Creation Week.