The client, Write Associates, requested PR services such as media relations, content development and social media management services. AZALE controlled the PR and Communications for the wRite Associates’ events namely the South African Literary Awards and African Writers Conference. From creating and developing content pieces and press releases to media interviews, bookings, social media management, PR drive launches, event listing and media monitoring.
frica Century International African Writer’s Conference requested for PR services such as media relations, content development and social media management services across Twitter and Facebook in order to contest for the value of African writers and their contribution to the literary industry and lives of South Africans.
For both SALA and the African Writers Conference (ACIAWC), the events themselves are unique and prestigious such that the reception they needed from the public was not only for the media to profile the event’s organisers but interest to spark conversations on the background and history of the awards ceremony and the conference.