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sala awards  2018 event

The client, SALA, requested PR services such as media relations, content development and social media management services across Twitter and Facebook in order for the public to be aware of the value of the literary landscape in paying tribute to South African authors, poets and writers. With the SALA Awards, we were able to arrange interviews for the SALA brand throughout the media. These were on broadcast television and radio in particular. The radio stations where these were conducted were UNISA Radio / Metro FM / Kaya FM / Motsweding FM / Legwalagwala FM / Ikhwekhwezi FM to name a few.

As part of the project with SALA and the SA Literary Awards, our media strategy covered radio / print and were driven by social media in particular.